Softness where it counts. You make softener formulations to give your customers softness and static control where it counts. And Sherex can help with ingredients that work at every stage of the laundry cycle—in the wash, in the rinse, or in the dryer. In the wash. Sherex has both powdered and liquid fabric softeners for the easy formulation of powdered and liquid detergents. Properly formulated, the softeners are detergent tolerant and offer excellent cool-water dispersibility. In therinse.Sherex has softener concentrates for all rinse formulations—whether 3 to 10% or 10 to 60% dispersions. All provide cold water dispersibility, a must with today's cold rinse cycles. In the dryer. Sherex dryer added softeners have the
right combination of ingredients to maximize release properties while minimizing staining and dusting. And Sherex's ability to supply custom formulations means you can get ingredients that work on your substrate and with your coating process. In short, Sherex is in the forefront with ingredients to help you keep up with the dynamic softener market. Plus, Sherex can offer customized products and technical support to help you solve your product or process problems. Write or call Sherex Chemical Co., P.O. Box 646, Dublin, Ohio 43017, 614/764-6613. Telex 245356. In Europe, contact REWO Chemische Werke GmbH, D-6497 Steinau an der Strasse, Postfach 1160-lndustriegebiet West, Telefon: (0 66 63) 54-0.
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