INTRODUCING
PELLOSIL
EDITORS* COLUMN
PREDICTING
THE
FUTURE
accu
rately is never easy, as your friendly w e a t h e r m a n will freely ad mit. F o r scientific journalists, such prognostication is equally fraught with pitfalls; however, sober reflec tion on a few current trends m a y pay handsome dividends later. Most p r i m a r y scientific research journals, such as Analytical Chem istry, have been faced recently with falling advertising revenues and subscription . ts and concomitantly increasing pu ication costs. {Ana lytical Chem try now appears to have turned 1 3 corner on advertis ing revenues, ί the number of ad vertising page, s up over last year, albeit only slij. tly, for each 1972 issue to this date.) Even journals which carry little or no advertising have been caught in the economic crunch as the number of qualified articles submitted to t h e m grows while page budgets fall or remain constant. Only medical journals seem to be immune t o this situation. (Perhaps there is a lesson in t h a t fact.) Some journals have found themselves forced into accumulat ing rather large backlogs of ac cepted, b u t unpublished, articles —a situation bemoaned by all but difficult to alleviate. (Fortunately, Analytical Chemistry does not yet suffer seriously from such a prob lem.) Perhaps scientific journals would be well-served by what the government likes to call a "costbenefit" analysis. Scientists would generally agree t h a t the objective of a primary re search journal should be the prompt publication of new information which has had a careful, critical re view. A number of circumstances can interfere with the orderly pre sentation of such material ; perhaps the two most important of these might be termed "prior publication" and "multiple publication." I n the first case, Analytical Chemistry's, policy has been and remains t h a t material which has been previously
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CIRCLE 177 ON READER SERVICE CARD ANALYTICAL CHEMISTRY, VOL. 4 4 , NO. 6, MAY 1 9 7 2
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Editors' Column
published (200 copies or more) a n d / o r abstracted in Chemical Abstracts is not acceptable. Professor Laitinen spelled out this journal's policy on prior publication in detail in an editorial several years ago [Anal. Chem., 39, 553 (1967)]. T h e question of multiple publication is more subtle, but it boils down to the fact t h a t simultaneous or consecutive publication in the same journal or in different journals of multiple applications of similar techniques is inadvisable. Such publication does little to enhance the reputation of any journal or author, especially if the techniques are of limited appeal or utility, and it does t a k e up valuable space which could be used to erode a growing backlog of more original work. P e r h a p s the "publish or perish" u l t i m a t u m , still prevalent a t m a n y universities in determining the fate of young professors, is p a r t l y responsible for the persistence of multiple publication. T h e policy of "publish or perish" places a burden on journal editors, as well as on junior faculty m e m b e r s ; it is probably time to reconsider this policy carefully in view of recent developments. T h e central issue in the question of where the future of scientific journals lies is really quite simple. T o remain economically viable, journals cannot publish great q u a n tities of similar material of limited appeal. If this practice proliferates, advertising in journal pages will slacken further, subscriptions will continue to fall off, and the most i m p o r t a n t objectives of scientific journals will not be wellserved. T h e staff of Analytical Chemistry is eager to continue providing our readers with a convenient source of new and interesting information of high quality, and with the help of our skillful and seemingly tireless reviewers, we will m a k e every effort to do so. B u t our ultimate chances for continued success arc, to a large degree, up to the research scientists who submit p a pers to us for publication. Alan J. Senzel
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ANALYTICAL CHEMISTRY, VOL. 44, NO. 6, MAY 1972
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