Have you tried
MICRO-CEL • • • • • • •
to absorb liquids to provide bulk to prevent caking to control viscosity to extend pigments to aid suspension to reduce surface sheen
New Johns-Manville mineral filler can help you improve products and cut costs W A N T to absorb liquids or control viscosity? T r y Micro-Cel—it absorbs up to 6 times its weight in water, remains a free-flowing powder even after absorbing twice its weight in liquids. Want to bulk up your compound for better control of package density? Try Micro-Cel—a cubic foot weighs as little as 5 pounds. Want to prevent caking? Try Micro-Cel—its high absorption works wonders in controlling deliquescent products. Want t o extend pigments or reduce surface sheen? Try Micro-Cel—it combines fine particle size, large sur face area and inertness with high absorption suggesting many applications. Want to assure better suspension of heavy solids? Try Micro-Cel—its particle size, as low as .02 micron, pro vides uniform dispersion and blending. Micro-Cel is a brand-new line of synthetic calcium silicates produced by combining lime with diatomaceous silica under carefully controlled conditions. Its unique combination of properties has already brought impor tant benefits and savings to many processors. Maybe you will be next. Just mail coupon for further information, samples and techni cal assistance.
Johns- M a n v i l l e
MICRO-CEL SYNTHETIC CALCIUM SILICATES A PRODUCT OF THE CELITE DIVISION
T h e Powder T h a t Flows Like a Liquid—Micro-Cel, latest development of Johns-Manville Research, will greatly improve the flowability of many products.
Johns-Manville, Box 14, New York 16, Ν . Υ. I n Canada: P o r t Credit, Ontario. Please send Π additional d a t a D samples of Micro-Cel I a m interested in formulating the following products: •
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