our polestar policy Through the morass of marketing theory this fact shines bright and clear. If we are to grow and prosper, you—the customer—must be our polestar. Your needs must determine our policy. Our production. Our distribution. So, when we see a shortage developing in a basic chemical, we leap to fill the gap. Formaldehyde, for example. We expected a growing market. Planned on it. That's why, as early as January 1965, we completed plans for a large new formaldehyde unit in Newark, New Jersey. It went on-stream April 29, 1966
—months ahead of schedule—with initial production of 100-million pounds. And we're adding another 100-million pounds at Rock Hill, S. C. Another 50^ million pounds at Bishop, Texas. Suddenly, we'll be the world's largest producer of formaldehyde. Not so we can brag. So we can fill your needs, Sometimes, we feel like Horatio Alger. ^ # 9 ^ k Eye on a star—feet on the ground. It's ^ L % ^ P _ still the road to success. For us, and ^ ^ H | H | for our customers. Celanese Chemical CE LAN ES E Company, 522 5th Ave., N.Y., 10036.
