Production of Scientific Television Shows - ACS Publications

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CIETY can not assume any responsibility in connection with the award for which Bentley and Livingstone are acting as agents. 24. It was moved, seconded, and carried that the following resolution be adopted:

1949 and thereafter as consulting editor, J ACS. 19. It was moved, seconded, and carried that the following resolution be passed: WHEREAS, the Society entered into an Agreement and Declaration of Trust effective N o v . 1, 1946 with T h e Munsey Trust Company, as Trustee, and with Alden H. Emery, Evan J. Crane, Robert T . Baldwin, Arthur B . Hanson, and William Muehlhause constituting a Pension Committee, t o carry out the Society's Employees' Retirement Plan; and WHEREAS, under Article II of said Agreement and Declaration of Trust, it is provided that the Board of Directors of the Society shall have the power t o remove any member of the Pension Committee and t o fill the vacancy; and WHEREAS, the said Pension Committee as presently constituted has only three members residing in Washington, D . C , and it is deemed advisable to have at least four members there, t o b e readily available for meetings of the Committee; N o w , THEREFORE, the premises considered, Be It

RESOLVED,

that

the

AMERICAN

CHEMICAL SOCIETY of Washington, D . C.

hereby waives any claim to a legacy given b y the will of Anne C. Norris t o the Northeastern Section of the AMERICAN

CHEMICAL

SOCIETY of

Washington,

D. C , as set forth in the will of the late Anne C. Norris of Boston, Massachusetts, such legacy being set forth in Clause Second Paragraph O in said will and in Clause Third in said will, and said AMERICAN

CHEMICAL SOCIETY of

Wash-

ington. D . C . hereby agrees and assents to the payment of the said legacy as set forth in said will to Northeastern Section of

the

AMERICAN

CHEMICAL SOCIETY', a

Massachusetts corporation, and that the Executive Secretary be and hereby is authorized to execute the necessary legal papers giving the AMERICAN

CHEMICAL

SOCIETY'S consent t o such legal actions as petitions for instructions, distribution

RESOLVED, that ROBERT V. MELLEFONT

and decree as may be submitted to and approved b y the Probate Court of Massachusetts in connection with a b e quest to the Northeastern Section of the AMERICAN CHEMICAL SOCIETY' outlined in

the Last Will and Testament of Mrs. Anne C. Norris, lately deceased widow of Professor James F. Norris. 25. It was moved, seconded, and carried that t h e Executive Secretary be requested t o inform those who have organized the Fluid Dynamics Conference at the University of Illinois of the interest of the ACS in the undertaking, our sincere hope for its success, and our appreciation of the invitation to serve as a sponsor but that it is contrary t o the policy of the Society t o permit use of its name except for events in which the ACS takes an active part in organization and execution. 26. It was moved, seconded, and carried that the December meeting of t h e Board of Directors be held in Washington, D. C. on Dec. 10 and 11. 1949. The meeting adjourned at 3:45 P.M. ALDEN H. EMERY,

Secretary

be appointed a member of the Pension C o m m i t t e e in place of ROBERT T. BALDWIN;

And Be It Further RESOLVED, that said Agreement and Declaration of Trust be, and the same is hereby amended effective as of June 4, 1949 in the respects as set forth above, in accordance with the right provided under Article X I I thereof. 20. T h e rules for the Perkin Medal provide that the ACS be represented on the Medal Committee by its President. President-Elect, and Chairman of tin Board of Directors. A newly-adopted amendment requires each society to designate alternates for these members. It was moved, seconded, and carried that the Chairman of the Board in conference with the Executive Secretary annually designate the ACS alternates to aerve on the Perkin Medal Committee. Miscellaneous 21. It was moved, seconded, and carried that Regulation III, 4 authorizing Standing Committees of the Board of Directors, be amended by addition of "on Member and Public Relations" following "Finance" so that it will read as follows: 4. Standing Committees. Standing committees of the Board of Directors on Finance, o n Member and Public Relations, and on Publications are authorized and the Chairman of the Board of D i rectors is instructed t o make the necessary appointments. 22. It was moved, seconded, and carried that the Committee on Clinical Chemistry be requested to draw up standards of education and training for clinical laboratory personnel. 23. It was moved, seconded, and carried that the Executive Secretary be requested t o inform Bentley and Livingstone, Inc., that the Board of D i rectors of the AMERICAN CHEMICAL S O -

V O L U M E . 2 7, N O . 2 7

.

.

*

Production of Scientific Television Shows K.

LKSLII: HART,

Chairman, Radio and Television Committee, Southern California Section, ACS

fjpooi) shows don't just happen. While scripts, as such, are n o t used during the show, they must be written. They serve, fust, as a guide t o the producer at the station and, second, as a timetable t o the participants. T h e script must have, therefore, a planned continuity. It should have a list of props needed, showing those which will b e supplied b y the participants in the show and those to b e supplied b y the station. Remember, we are competing with wrestling matches, fashion shows, quiz shows, and others for audience attention. The show must therefore open with a bang! There must be action in the first 30 seconds—no long-winded introductions or leisurely discourse on abstract science. Y o u must g e t the listener interested enough t o want to find out what's next before h e can get up and turn the dial. What attracts the audience, then, is action, planned action carried throughout the show, one demonstration leading t o another. Your show should contain all the elements of drama—not necessarily a story, but at least an appeal o n an emotional basis. Show how chemists' activities will bring the listener a better house or car, better health, longer life, or a prettier garden. Some of the educational shows on the air, both radio and video, are as dull as tarnished silver; others sparkle, have life. Remember the D u Pont "Better Living through Chemistry" broadcasts? They brought the achievements of chemists right into the home. Study the technique of the military •

JULY

4, 1 9 4 9

training films and the better documentary motion pictures. You have a choice of myriad techniques. Just t o name a few, y o u can u s e : Actual demonstrations, such as putting out fires with CO z , or making a flashpoint determination, or measuring t h e smog content of the air. Working models—for example, of a Cottrell precipitator or a gasoline cracking plant. (Your local museums will give y o u many ideas for a "how-itworks" program). Motion pictures: a few feet of film of a plant process or an "animated" film on atomic fission may be just the thing needed. (Keep these t o a minimum.) Microphotography, such as the telltale lines of a bullet under a comparison microscope. Finally, the t w o slogans t o b e kept in mind are "Keep it visual" and "Keep it simple." Don't lecture—demonstrate. Don't recite—talk. Don't have more than two, or at the most three, people before a camera at a n y one time. T o ward the same goal of simplicity, don't clutter up the scene with a lot of apparatus. Remember, y o u will use the facilities of at least three cameras. T h e y can switch from o n e table to another for different demonstrations. Y o u don't need all your gadgets on one table. Y o u have one big advantage in television as compared with the usual "lecture" demonstration—that is, close-up shots. These can b e used t o show the apparatus or details of a demonstration; another camera shows t h e complete test. 1935