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Does her hair shimmer? *
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isfoersfeiw smoother?
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Her hands, are they softer?
One of the applications we fit beautifully. Cosmetics answer the above questions, yes. Cosmetics— those wonderful items women indulge millions of dollars in. And Procter & Gamble fatty alcohols often help make the beauty-aid miracles work! There are fatty alcohols as opacifiers in shampoos. As dispersing aids in hairconditioning rinses. And in
hair-grooming preparations, acting as emulsifying and viscosity control agents. And in nail-polish removers, as a nail conditioner, where they also reduce the drying effect of the solvent. Your wife can even thank a fatty alcohol for helping her nails to bend, not break. And, of course, our higher fatty alcohols are especially big
in hand creams. Mostly as emollients. Lubricating. Softening. That's what the ladies like. Few ladies know what fatty alcohols do for them. That's OK. But do you know what they can do for you? Much more than we've said here. In many areas other than cosmetics. And, we've got other industrial chemicals too. For
more about them, write to: Procter & Gamble, Industrial Chemicals Sales, P.O. Box 599 EE, Cincinnati, Ohio 45201. In Europe, write to: Procter & Gamble, Industrial Chemicals Sales Dept., P.O. Box 9, Hayes Gate House, Hayes, Middlesex, England. fpn' j 1 » ι PROCTER & GAMBLE · INDUSTRIAL L I B SOAP & CHEMICAL PRODUCTS DIVISION
