What's so different about revolutionary RADIAL tires?
IMPROVED TRACTION
MORE TIRE MILEAGE
Slipping and skidding greatly reduced
Up to twice the wear of conventional tires
BETTER CONTROL
LESS FUEL CONSUMPTION
Lighter steering, surer braking
Radials roll easier, run cooler
8 C&EN
Rayon Power Belt
Rayon Plies Laid Radially
Plenty!
Unique tire construction makes the big difference RAYON p l i e s laid r a d i a l l y from b e a d to-bead (instead of criss-crossing) permit greater sidewall flexibility. Reinforcing belt of s e v e r a l plies of rayon keep tread flat on road at all times. Result: tread area of tires does not bend with sidewalls and the slipping, skidding characteristics of conventional tires a r e minimized.
Preferred tire cord is still dependable rayon
®Collective trademark of Tyrex, Inc.
One thing that didn't have to be changed in developing radial tires was the fabric—tough, long-
Buckeye
lasting TYREX® rayon cord. I t is the dominant choice for both sidewalls and reinforcing belt in radials . . . just as it is for most of the conventional tires on new cars. Rayon, with its nonstretchability under heat and pressure, provides the durability and stability that are essential for radial tires. Today, as for years past, Buckeye works handin-hand with the rayon industry in their development of tire cords to meet the extremes of stopand-go driving and turnpike speeds. BUCKEYE CELLULOSE CORPORATION Memphis, Tennessee / Foley, Florida
first in cellulose Buckeye supplies highest quality chemical cellulose for Tyrex® Rayon Tire Cord C&EN 9
