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T H E J O U R N A L OF I N D U S T R I A L A N D E N G I N E E R I N G C H E M I S T R Y
holds within itself so much of fascinating interest a n d which, a t t h e same time, has such deep significance for our national welfare. Results have proved t h a t this conviction was fully justified. It was further believed t h a t through this popular insight into t h e work of t h e chemist there would be brought about a truer conception of t h e function of t h e chemist in all phases of industrial life. I n this way t h e exposition has already stimulated t h e establishment of laboratories for control a n d for research in many industrial organizations which hitherto had never h a d t h e benefit of this means of efficiency and rational advance. The spirit of t h e Exposition has never been one of self-glorification of a n industry which seeks t o flatter itself b y boasting of past accomplishments, b u t rather has been t h a t of a fearless exhibition of shortcomings, in order t h a t t h e way might be clearly indicated for future effort. The Exposition has portrayed t h e splendid achievements of t h e past only for t h e purpose of gaining courage a n d confidence for t h e greater work of the future. Up t o t h e present t h e development of t h e ideals of t h e Exposition has been chiefly along t h e lines of products manufactured and t h e machinery utilized in their production. If, however, t h e full service of t h e Exposition is t o be rendered i t must act as a coordinating influence in t h e cooperation of all those factors which go t o make up a truly great chemical industry. To t h e expert knowledge of t h e chemist and t h e skill of t h e machine builder must be added t h e confidence of capital and a n intimate knowledge of t h e sources of raw materials. It is hoped that this third Exposition will result in marked progress in these two lines. Of all periods in our history this is t h e most urgent for such progress t o be made. The real sinews of war must be furnished by t h e chemical industries; whatever contributes t o their welfare brings t h e d a y of a righteous peace nearer. For these reasons we feel t h a t t h e Third National Exposition of Chemical Industries should be held next September as planned, confident t h a t its continued growth and evolution will be attended by results of deepest significance t o t h e welfare of our country. ANOTHER POSSIBLE FORM OF COOPERATION BETWEEN UNIVERSITIES AND THE CHEMICAL INDUSTRIES We have recently received a letter from a member of t h e chemistry staff of a well-known university f r o m which t h e following paragraph is quoted: I wish t o come into closer touch with industrial plants as an actual worker during the summer months’ vacation. This would give me a more intimate knowledge of present works conditions and thus enable me better to prepare and advise my students t o meet the present industrial demands. It would temporarily help t o relieve the apparent present stress in some industry until the younger and less experienced men were broken in, would increase my effectiveness in the preparation of chemical engineers, and I could assuredly give full value for any compensation advanced me. It is fully realized t h a t this is not t h e first time such a desire has been expressed, and t h a t in t h e past
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t h e temporary character of t h e proposal has proved a bar t o its acceptance. However, t h e changes in t h e personnel of plant forces due t o enlistment and t o t h e draft may give rise this summer t o abnormal conditions which might be relieved temporarily by additions from university forces. Certainly such plant experience would be reflected in better teaching during t h e next collegiate year, and in this matter t h e industries have a very direct interest. The correspondent above quoted, asks this question“Can you suggest any man or men t o whom such a proposition might appeal t o t h e extent of their offering such employment?” Unfortunately, we h a d a t t h e time no information which was of a n y value. This very shortcoming suggests a possible service and we therefore gladly offer t o act as a clearing house of information on this subject for those professors a n d instructors who may care t o file their names with us a n d for those in t h e chemical industries who may desire t o have a list of such available men. FRIENDLY CONFIRMATION OF A POLICY I n t h e June issue we urged t h e members of t h e Society t o exert their personal influence in maintaining, and, indeed, in increasing t h e list of our ‘advertisers under t h e new rates recommended b y t h e Society’s representatives. It is too early as yet t o ascert a i n t h e extent of t h e response t o this appeal. It is, nevertheless, a satisfaction t o have received such a n endorsement of t h e spirit of t h e appeal as was contained in t h e “lead-off” editorial of t h e Manufacturers Record in its issue of June 16, 1917. This is reproduced here with a few eliminations: TO USE “THEIR PERSUASIVE
POWERS”
The Journal of Industrial and Engineering Chemistry, published by the American Chemical Society, announces that, in view of increased cost of operation, the Publication Committee has recently decided to advance its rates 40 per cent, t o take effect immediately; and in publishing this statement the Journal appeals to members of the Society to render valuable aid by “using their persuasive powers” in holding all former advertisers, and by urging those not now advertising to become advertisers in the Journal. The MANUFACTURERS RECORD has not as yet advanced its rates to meet these new conditions, notwithstanding the great increase in the cost of publication of this as of all other papers, but whenever it is compelled t o do so, it trusts that it can appeal t o its readers, as the Journal of Industrial and Engineering Chemistry has appealed to the members of the American Chemical Society, to use their “persuasive powers” to induce all advertisers t o continue t o advertise, and t o induce those who are not now advertising to use the advertising pages of the MANUFACTURERS RECORD. If we can have the hearty cooperation of all of our readers in furtherance of efforts t o increase advertising and tc make advertisers know the value t o the readers of the MANUFACTURERS RECORD of these advertisements, we shall be glad to have learned the lesson from the Journal of Industrial and Engineering Chemistry. A good example is being set to other publishers in facing the issue of higher cost of publication and the necessity for higher advertising rates, and in appealing t o the readers of the publication t o cooperate in holding and securing advertising in the publication. Success t o this excellent campaign!
