NEW HELP FOR COSMETIC FORMULATORS - C&EN Global

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ATLAS chem- memos CHEMICALS D I V I S I O N ATLAS POWDER C O M P A N Y , W I L M I N G T O N 99, D E L A W A R E Atlas Powder Company, Canada, Ltd., Brantford, Ontario, Canada

NEW HELP FOR COSMETIC FORMULATORS Atlas 4-point

program

saves development

dollars . . .

speeds creation of new products

2 . Expanded

technical

service,

to

augment your own staff and lab, is now available from Atlas to work on your cosmetic development problems. To serve you even more in the future, we're doubling our facilities, and building a new $ 3 million Technical Center. 3 . Time-saving data . . . new Atlas cosmetic literature gives you a convenient library of technical facts. It includes a Catalog of the Atlas line of 32 cosmetic emulsifiers, and a "Guide" to cosmetic emulsion theory and practice. A new Atlas Cosmetic Formulary i s coming soon.

Getting into the "new product swim?" Atlas is geared to help you, with a 4-point program that saves you lab time and expense . . . sparks new formula ideas . . . makes your research budget go further.

1. Emulsifier selection simplified. The Atlas line of 32 selected, cosmetically proved emulsifiers is all you need to handle em unification in any cosmetic formulation.

4 . Latest Formula Ideas. T o help you keep up with new trends, ingredients and formula innovations, Atlas publishes periodic Bulletins . . . a "news service'* that gives interesting, marketable ideas complete with guide formulas. One on new type antiperspirant sticks is now available. Write t o us, or see your Atlas representative for full facts.

POP THE OIL I N D U S T R Y - CHEMICALS BY A Q U A N E S S If you're in the oil business—drilling, producing or refining—you'll find i t pays to bring your special chemical problems to the Aquaness Department of Atlas. Look t o Aquaness for chemicals that will help you drill faster, with fewer bits .. - remove water blocks . . . break oil-and-water emulsions efficiently .. . fight corrosion in producing wells and refineries. You'll like the uniform high quality of Aquaness materials. And you'll like the thoroughness of Aquaness service, by people who know oil, and who have a reputation for sticking with a job until it's solved. For a brief description of the materials and service available to you, write for the booklet, "Aquaness —producer of chemicals for the oil industry." FEB.

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