COSTS
be about 2 0 % higher than in 1957. Royalties a r e applied where pertinent. A r a t e of 5 % of sales is used for styrene m o n o m e r in T a b l e II. This charge should increase at a rate corresponding to t h e price trend. Depreciation of t h e plant investment is taken over a 10-year period. T h e increase for a 1962 plant should be equal to t h e rise in investment cost ( 2 8 % ) . Freight rates a r e expected t o increase 5 % p e r year for t h e next 3 years, followed by a 2 % p e r year increase. By 1962, total increase should be about 2 1 % . Sales expenses should rise 2 0 % in t h e next 5 years. Forecasting Dangers
T h e cost a n d price forecasts a r e based on a series of assumptions, projections, correlations, a n d even "guess-timates." Experience a n d business sense give t h e m their real degree of reliability. T h e experienced cost analyst a n d economist will b e quick t o point out that, in absolute terms, long-term forecast cannot b e accurate. N o one should expect to predict actually the exact cost or price of a n y product or service, especially where t h e prediction is based on m a n y individual and related constituents. Any one of the assumptions a n d trend projections m a y change all too readily. As long as t h e dangers of forecasting are recognized, long-range cost, price, a n d profitability projections c a n be valuable managerial tools. T h e y should n o t be used to indicate absolute values in the future, but do indicate t h e current understanding of trends, future cost a n d price ranges, a n d give a dynamic insight into t h e various independent a n d related factors which make u p the cost of a n y product. As with long-range planning, cost and price forecasts must be continually reviewed a n d revised, to take into account t h e changes which occur constantly in the economy.
Our authors like to hear from readers. If you have questions or comments, or both, send them via The Editor, l/EC. 1155 16th Street N.W.. Washington 6, D.C. Letters will be forwarded and answered promptly.
Sute...you c$n
MEASURE Economy Begins With Price and Ends With Performance True economy is made up of two measurable factors . . . lowest possible price a n d best possible performance. In a n y product you buy, anything less than this combination is a waste of money! This is particularly true in the purchase of laboratory glassware. W e base our claim of true economy on FACTS . . . a n d these facts are yours for the asking. Our booklet "FACTS ABOUT THE ECONOMICS OF LABORATORY GLASSWARE" will open your eyes to the achievement of maximum l a b glassware economy. Send for your copy right a w a y ! You'll see, f o r instance, how sub-
COMPARATIVE LIST PRICE CHART
stantial savings can be effected b y using lime glass where expensive borosilicate ware is now being used. O n e West Coast laboratory saved $3,659.83 in six months! You'll find the 2-WAY TEST FORMULA is a practically infallible method of selecting glassware t o insure for y o u a maximum measure of true economy. Don't delay . . . send for "FACTS" today to Doerr Glass Company, V i n e l a n d , N . J.
Item Brand A Brand B Doerr PIPETTE (1 m l i n 0.01) $1.31 $1.57 $0.87 (Serological)
N O T I C E T O LAB GLASSWARE USERS
PIPETTE (5 m l ) . (Volumetric)
1.19
1.36
0.78
PIPETTE (1 m l ) (Ostwald)
1.14
1.28
0.78
CENTRIFUGE TUBE ( 1 5 ml)
1.28
1.28
0.66
FLASK ( 1 0 0 m l ) (Glass S t o p p e r e d )
2.73
3.01
1.94
CYLINDER ( 1 0 0 m l )
2.7*1
2.94
HEMATOCRIT TUBE . ( W i n t r o b e ) Silk Screen
0.94
0.56
HEMATOCRIT TUBE ( W i n t r o b e ) Etched
1.72
0.90
1.46
SEPARATORY FUNNEL DOERR L a b o r a t o r y G l a s s w a r e is sold 6.22 6.56 5.08* o n l y t h r o u g h l a b s u p p l y houses o r o t h e r (250 m l ) ( S q u i b b ) l a b o r a t o r y e q u i p m e n t d e a l e r s . It is n o t YOU BE T H E JUDGE. Check t h e c o m p a r a t i v e prices sold d i r e c t . However, if the supplier in t h e above c h a r t a n d consider t h e savings y o u f r o m w h o m y o u p u r c h a s e y o u r l a b e q u i p - can a c h i e v e . T h e items listed i n this c h a r t are m e n t feels he c a n n o t h e l p y o u i n this just a f e w selections chosen a t r a n d o m . This is the a c t u a l p r o o f . . . t h e only real measure y o u m a t t e r , p l e a s e send us y o u r o r d e r d i r e c t have o f t r u e economy. and include the dealer's name. W e w i l l fill y o u r o r d e r f r o m o u r m a i n p l a n t . . . and w e w i l l send your dealer the commission he w o u l d h a v e e a r n e d i f he h a d h a n d l e d t h e t r a n s a c t i o n Fair e n o u g h ? O u r o n l y r e q u i r e m e n t is t h a t y o u r o r d e r must h a v e a m i n i m u m v a l u e o f $ 5 0 . 0 0
IT'S YOURS FOR THE ASKING! Send for your copy of the new Doerr FACTS book.
Doerr Glass C o m p a n y Vineland, N e w Jersey
VOL.
50, NO. 9
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SEPTEMBER 1 9 5 8
75
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